Product Overview

Analyze how other basket items are affected

What data are you using to make decisions?

Evaluate how items purchased together are individually influenced by customer behavior.

Empower your team

Pricing and revenue management – Understand price elasticity, identify price sensitivity, and optimize pricing strategy.

Operational efficiency – Identify inefficiencies in the purchasing process to streamline checkouts and eliminate bottlenecks.

Shopping behaviors and patterning – Deep-dive into recurring shopping behaviors to uncover patterns and trends. 

Cross-selling and upselling opportunities -Personalize buying recommendations based on correlated product purchases. 

Anomaly detection – Drill down on unusual behavior such as cherry picking patterns of certain products.

Product assortment planning -Assess purchase frequencies to identify top-selling products, underperforming items, and potential gaps in the product range.

Promotional planning – Design promotions targeting co-purchased items, optimized discount strategies and personalized coupons, and encourage purchase of complimentary items to increase overall basket value.

Demand forecasting – Identify frequency and volume of purchases to optimize inventory.

Omnichannel connections – Understand buying behavior across digital and physical footprints.

Store layout optimization – Enhance store layouts, shelf placements, and product adjacencies. 

Easy to Use

Easily identify basket trends

Our dedicated basket analyzer makes analyzing your data simple

Say goodbye to lengthy, manual data-mining solutions.

Our automated software does all the heavy lifting for you, enabling you to quickly and easily uncover buying behavior patterns and associations within large transactional datasets.

Deep Analytics

Understand unique basket dynamics

Harness your unique insights

With BasketAnalyzer, you gain unique insights into your customers’ purchasing patterns, preferences, and trends. Our sophisticated algorithms dig deep into transaction data, extracting valuable information about the products frequently purchased together, popular cross-selling opportunities, and potential upselling scenarios.

Powerful Insights

Product and category level combinations in real time

Real insights with real opportunities

By harnessing the power of advanced analytics, BasketAnalyzer empowers you to enhance your product assortment, and create targeted marketing campaigns that resonate with your customers. Imagine having the ability to identify emerging trends, adjust pricing strategies, and accurately forecast demand—all in real-time.

Client Support

Our scientists are your scientists

Put a name to your numbers.

Data and decisions go hand-in-hand just as people and problem-solving go hand-in-hand. Let our people help you leverage your data to make the best decisions.

Compilation of five headshots of men and women, data scientists.
Easy to Use

Easily identify basket trends

Our dedicated basket analyzer makes analyzing your data simple

Say goodbye to lengthy, manual data-mining solutions.

Our automated software does all the heavy lifting for you, enabling you to quickly and easily uncover buying behavior patterns and associations within large transactional datasets.

Deep Analytics

Understand unique basket dynamics

Harness your unique insights

With BasketAnalyzer, you gain unique insights into your customers’ purchasing patterns, preferences, and trends.

Our sophisticated algorithms dig deep into transaction data, extracting valuable information about the products frequently purchased together, popular cross-selling opportunities, and potential upselling scenarios.

Powerful Insights

Product and category level combinations in real time

Real insights with real opportunities

By harnessing the power of advanced analytics, BasketAnalyzer empowers you to enhance your product assortment, and create targeted marketing campaigns that resonate with your customers.

Imagine having the ability to identify emerging trends, adjust pricing strategies, and accurately forecast demand—all in real-time.

Client Support

Our scientists are your scientists

Put a name to your numbers

Data and decisions go hand-in-hand just as people and problem-solving go hand-in-hand. Let our people help you leverage your data to make the best decisions.

Compilation of five headshots of men and women, data scientists.

Want to gain insight into what customers are buying?

Let us show you how leveraging relationships between products can help drive growth.