Product Overview
Analyze how other basket items are affected
What data are you using to make decisions?
Evaluate how items purchased together are individually influenced by customer behavior.
Empower your team
Pricing and revenue management – Understand price elasticity, identify price sensitivity, and optimize pricing strategy.
Operational efficiency – Identify inefficiencies in the purchasing process to streamline checkouts and eliminate bottlenecks.
Shopping behaviors and patterning – Deep-dive into recurring shopping behaviors to uncover patterns and trends.
Cross-selling and upselling opportunities -Personalize buying recommendations based on correlated product purchases.
Anomaly detection – Drill down on unusual behavior such as cherry picking patterns of certain products.
Product assortment planning -Assess purchase frequencies to identify top-selling products, underperforming items, and potential gaps in the product range.
Promotional planning – Design promotions targeting co-purchased items, optimized discount strategies and personalized coupons, and encourage purchase of complimentary items to increase overall basket value.
Demand forecasting – Identify frequency and volume of purchases to optimize inventory.
Omnichannel connections – Understand buying behavior across digital and physical footprints.
Store layout optimization – Enhance store layouts, shelf placements, and product adjacencies.
Easy to Use
Easily identify basket trends
Our dedicated basket analyzer makes analyzing your data simple
Say goodbye to lengthy, manual data-mining solutions.
Our automated software does all the heavy lifting for you, enabling you to quickly and easily uncover buying behavior patterns and associations within large transactional datasets.
Deep Analytics
Understand unique basket dynamics
Harness your unique insights
With BasketAnalyzer, you gain unique insights into your customers’ purchasing patterns, preferences, and trends. Our sophisticated algorithms dig deep into transaction data, extracting valuable information about the products frequently purchased together, popular cross-selling opportunities, and potential upselling scenarios.
Powerful Insights
Product and category level combinations in real time
Real insights with real opportunities
By harnessing the power of advanced analytics, BasketAnalyzer empowers you to enhance your product assortment, and create targeted marketing campaigns that resonate with your customers. Imagine having the ability to identify emerging trends, adjust pricing strategies, and accurately forecast demand—all in real-time.
Client Support
Our scientists are your scientists
Put a name to your numbers.
Data and decisions go hand-in-hand just as people and problem-solving go hand-in-hand. Let our people help you leverage your data to make the best decisions.
Easy to Use
Easily identify basket trends
Our dedicated basket analyzer makes analyzing your data simple
Say goodbye to lengthy, manual data-mining solutions.
Our automated software does all the heavy lifting for you, enabling you to quickly and easily uncover buying behavior patterns and associations within large transactional datasets.
Deep Analytics
Understand unique basket dynamics
Harness your unique insights
With BasketAnalyzer, you gain unique insights into your customers’ purchasing patterns, preferences, and trends.
Our sophisticated algorithms dig deep into transaction data, extracting valuable information about the products frequently purchased together, popular cross-selling opportunities, and potential upselling scenarios.
Powerful Insights
Product and category level combinations in real time
Real insights with real opportunities
By harnessing the power of advanced analytics, BasketAnalyzer empowers you to enhance your product assortment, and create targeted marketing campaigns that resonate with your customers.
Imagine having the ability to identify emerging trends, adjust pricing strategies, and accurately forecast demand—all in real-time.
Client Support
Our scientists are your scientists
Put a name to your numbers
Data and decisions go hand-in-hand just as people and problem-solving go hand-in-hand. Let our people help you leverage your data to make the best decisions.
Basket explored, now what?
Use basket insights to create and test changes on a small scale before full-scale rollout with MarketDial.