Solutions by Department

Humans are complex, but knowing how to connect with your buyer doesn’t have to be. When you understand what direction buying trends are moving in, meeting consumers’ needs is easier.

Category Management

Find what suits both your consumer and your bottom line. Uncover which products, pricing strategies, and promotions are the right fit for ever-shifting consumer preferences.

Merchandising

Ensure your products stand above the competition. Discover which merchandising options will shine the best light on your product offerings.

Operations

Consumer preferences come in many flavors and shift with market fluctuations. Reveal what flavor of the day is going to resonate with fickle consumer palates.

Marketing

Key into what drives your consumers. From EV chargers to donut displays, analyze how customers will respond to your product pairing and more.

What would have taken me weeks of work was done automatically within seconds.
—Data Scientist, Maverik
CATEGORY MANAGEMENT

Stay on top of product assortment

Have you ever gone to your favorite retailer with the intent to buy a new pair of jeans only to find out your size is out of stock? And, when you look online, it’s out of stock there, too? The BasketAnalyzer’s transactional data lets retailers identify frequency and volume of purchases to optimize store inventory and ensure buyers never miss out on a high-demand purchase.

Promote the right products

Some promotions perform amazingly. Other promotions fall flat. A mismatched offer may fail to motivate customers, such as a Buy-One-Get-One on accessories when consumers only prefer one of the two items. Understanding what products are purchased together enables a well-aligned promotion to generate more customer interest and drive higher basket value.

Expect the unexpected

Dive deep in your transactional data and identify new, emerging trends and unexpected item combinations.

MERCHANDISING

Discover what drives your customers

Some things, such as gasoline prices ebb and flow with market conditions that often are outside our control. Know what products stand the test of time when something such as gas prices spike? Take control of your data, identify how price elasticity impacts purchasing behaviors, and optimize pricing strategies accordingly.

Optimize your store layout

Take advantage of your customer’s time inside of your store by optimizing the store layout. Put frequently purchased items nearby, or create a buying-journey layout that leads your customers through on a path filled with cross-selling opportunities.

Faster operations

Understand buying behavior across digital and physical footprints. Cross compare if products bought together online mimic products bought together in-store, and utilize those insights to ensure processes run smoothly at every touchpoint in the buyer journey.

OPERATIONS

Give consumers greater access to inventory

Is your empty stock pushing consumers to your competitors? When stock is not available, it can affect consumer trust. Identify shopping patterns with a deep-dive into recurring shopping behaviors. Confidently make decisions on what products your customers want and how often they’ll buy them.

Understand buying behaviors

Everyone loves saving money, but, when a promotion doesn’t align with customer needs, you may find customers ignoring it. Dial into buying behaviors to optimize the best discount strategy based on historical data of purchasing correlations.

Increase upselling opportunities

Basket-level data provides you with an upsell opportunity. Place a new condiment along the path to the bread aisle, and see what happens on a transactional level.

MARKETING

Give consumers greater access to inventory

Is your empty stock pushing consumers to your competitors? When stock is not available, it can affect consumer trust. Identify shopping patterns with a deep-dive into recurring shopping behaviors. Confidently make decisions on what products your customers want and how often they’ll buy them.

Understand buying behaviors

Everyone loves saving money, but, when a promotion doesn’t align with customer needs, you may find customers ignoring it. Dial into buying behaviors to optimize the best discount strategy based on historical data of purchasing correlations.

Increase upselling opportunities

Basket-level data provides you with an upsell opportunity. Place a new condiment along the path to the bread aisle, and see what happens on a transactional level.

Stand above the competition

Get agile testing solutions for your diverse testing needs

You name it, we’ll create a test for it. Pricing. Promotions. Loyalty. Consumer behavior. Staffing. Planograms. Operations. If you can innovate it, we can test it.

Democratize your data across every channel with a user-friendly interface

All levels within an organization can now be on the same page when synthesizing the information required to make uniform decisions.

Take advantage of the most comprehensive testing solution on the market

Because MarketDial’s singular focus is testing, you can be sure you are getting a state-of-the-art, robust product along with matchless client support.

Want to gain insight into what customers are buying?

Let us show you how leveraging relationships between products can help drive growth.